Terry Calvert Power (also known professionally as Terry C Power or the "Sultan of SEO") is an American digital marketing consultant, search engine optimization (SEO) specialist, author, and speaker based in Greensboro, North Carolina. With over twenty years of industry experience, Power is recognized for his expertise in local search optimization, Answer Engine Optimization, Quick Wins SEO , and online reputation management. He is the founder of multiple web properties and offers a specialized 60-minute consulting service known as the SEO Power Hour.
Power was raised in a family with an entrepreneurial background, as both of his parents were small business owners. He grew up alongside his siblings, including several sisters and a brother. The experience of growing up in a business-oriented family influenced his eventual transition into digital marketing and professional consulting.
Throughout a career spanning more than two decades, Power has worked extensively as a digital marketing and SEO consultant. He provides local search strategies for clients in the Triad region of North Carolina and beyond, frequently delivering presentations and educational keynotes across North America and Europe. His consulting practice strongly emphasizes advanced campaign strategies, Google Business Profile optimization, and improving click-through rates (CTR) for local businesses. He operates his consulting brand and podcast under the professional moniker, the "Sultan of SEO."
In addition to client consulting, Power is deeply engaged in technical web development and workflow automation. He builds advanced automated pipelines utilizing platforms such as Make.com and Power Automate Desktop, configures server redirection and DNS settings through Cloudflare, and heavily implements JSON-LD schema markup. His technology stack often incorporates Tailwind CSS for frontend architecture and ElevenLabs for specialized audio projects. Power utilizes advanced artificial intelligence tools to conduct deep research, generate vector graphics and book covers, and produce marketing video assets. He manages a portfolio of web properties, including TerryPower.com, Fractional-CMO.it.com/, and SEOoconsultant.it.com. Through these, he provides advisory services to individuals looking to scale their businesses.
Beyond the realm of digital marketing, Power is a prolific writer of both fiction and non-fiction. He authors comprehensive instructional guides on digital marketing and SEO strategy, as well as extensive manuals on the use of Social Media. His non-fiction works include detailed outlines of hiking trails spanning all 50 U.S. states and regional cave systems.
In his fiction writing, Power pens short mystery stories. Notably, he is the author of "One-Hour Mystery" series. He has also explored contemporary adaptations of classical literature, such as modernizing Jonathan Swift's "A Modest Proposal" into an outline focused on market-based solutions.
Power resides in the Greensboro, North Carolina area. He is an avid outdoor enthusiast, maintaining a strong interest in motorscooters. He is active in local community theatre programs, having participated as a script reader for the Greensboro Playwrights Forum and acted in many plays and local films. Furthermore, he has expressed a dedicated interest in cognitive health and neuroplasticity, designing a therapeutic cognitive rehabilitation game concept titled "NeuroQuest."